World Psoriasis Day
World Psoriasis Day is an annual day dedicated to people with psoriasis and psoriatic arthritis, celebrated internationally in more than 50 countries around the world.
Be Pso Positive
Be Pso Positive is a psoriasis campaign celebrated by Novartis Malaysia in collaboration with patient groups like Psoriasis Association of Malaysia, True Complexion and more.
Under this banner, Novartis has launched initiatives to raise awareness about Psoriasis all year-round as well as on World Psoriasis Day.
Be Pso Positive campaigns:
World Psoriasis Day 2019
For World Psoriasis Day 2019, Psoriasis Association of Malaysia and Zee Avi collaborated to create the first musical petition for Psoriasis patients.
The lyrics were inspired via a workshop conducted between Zee Avi and a handful of Psoriasis patients who shared their challenges living with the burden of the condition, as well as their hopes.
Following the workshop, fourteen Psoriasis patients came together to record the song and film the music video, overcoming their flare-ups to send a message and rally support for the petition to help patients gain better access to treatment.
World Psoriasis Day 2018
In conjunction with World Psoriasis Day 2018, 5 extraordinary people came together to raise awareness and to empower other psoriasis patients to live life and be positive.